We aim to create hype around a game that its potentially going to be developed by Black Mirror: INFINITY. This game has its own Social Media, where we can see documentaries on how it was made. We get to know Robert Daly, the creator of the game, who is deeply influenced by Space Fleet, an eighties Sci-Fi show. Also, we now the marketing team, Ciaran and Gillian, which sign all Social Media created content. Also, with reviews, hands-on and interview we get to know, Eva Eleven a gaming influencer, which, everytime she speaks she steals the spotlight. In this part we expect people to get immersed in the world surrounding the corporative part of INFINITY and Callister Inc, with posts, websites and branded content. In that way we can lure them to our Episode Premiere event.

The main part of this part is the Episode Premiere. In the event we will ask people to sign a contract,and to take picture of their faces for monitoring and safety reasons. In reality if they read the contract closely, they will see that they are giving us the right to use their personal image. It is important to highlight that the audience will feel in an actual gaming office, but when the gaming release is about to start they will realize that in fact this is a Black Mirror episode. Even the main character, (Robert Daly) will walk around them and invite them to a Cocktail Space Fleet themed party. The participants, will receive Space Fleet merchandise, and Infinity merchandise. As well, they are expected that at this point of the campaign, they have watched our Space Fleet web series, and Web comics. If they hadn't done it, they will be triggered by the invitation to the aforementioned cocktail party. To conclude,when they leave the party, they receive a code to use in a specific date with an specific URL, from part of netflix.

The episode is presented in the date that was announced in the trailer. After one week, the persons that assisted to the event received and email from Robert Daly. This email will contain an image of themselves tortured by Robert Daly’s virtual persona (since he died at the end of the episode). We will achieve this by rendering the photo that we took in the event and putting it in a 3d model. Also, they will have the option to share it, invite people to have the same experience, and to use the code that was given to them by netflix at the end of the event. When they share the image, this will create a large amount of people talking about it in social media. When they invite people, to have the same experience they will send a link to an App.That will allow everyone that downloads it to scan their face,and use it in different torturing scenarios. When they use the code provided by netflix, they will be redirected to the USS Callister with an alternative ending, featuring Eva Eleven.