We will use this platform by creating stories and content for, big platforms of the entertainment industry such as IGN and Metacritic. Reviews, interview and videos (extracted from YouTube) will be posted on this kind of sites. In the second part of the campaign we will partner with Marvel’s online comic service to publish an Space Fleet graphic novel.

In the first part we will lure people with interactive posters about the release of INFINITY.In the second part, the main Real-life aspect will be the episode premiere event.

In here people will be able to see interactions between characters, and see how conflicts arise. Also they can talk to them via public tweets that will be answered with our character Hopes Fears and Behaviours table.

Our website will help us illustrate the realism and perfectionism that has been put to the campaign. When people get into the website they will be able to submerge in the INFINITY an Callister Inc aspect of our Transmedia Campaign.

This will be the main social media that Eva Eleven will utilize to communicate about her, but also follow the campaign closely.

This platform, will be used to notify people on the last part of the campaign about their in-game avatar and the opportunity to watch the Black Mirror alternative ending.

Home of the INFINITY branded content. With videos like “normal people have hands-on on Infinity for the first time REVIEW”, “Giveaway contest”, and “INFINITY: The making off”. This platform will help us redirect people to our main influencer (which is an actress) Eva Eleven, and also to the Space Fleet IP since it will be mentioned multiple times.

We will post the giveaway information in this media and also corporate INFINITY type posts. Main posts of Ciaran.

The App will give anyone who couldn’t assist to the premiere to have the opportunity to be tortured by Robert Daly. We know its sound kind of bizarre, but people love weird and quirky details, and also, they hate being left out.